Published: February 12th, 2025

The Power of Asking for Help and Support: How a Personal Accountability Board Transformed My Business

Starting and growing a business is an exciting but challenging journey. Like many entrepreneurs, I transitioned from a corporate career where teamwork was an integral part of my daily life. In that setting, I was always part of various teams—whether with peers in leadership, direct reports, cross-functional collaborations, or external stakeholders like customers and suppliers. Working towards shared goals, leveraging diverse skill sets, and receiving and giving continuous feedback fostered a strong sense of belonging, which many professionals associate with motivation and success.

However, when I embarked on my entrepreneurial journey, I realized that losing this built-in support system carried risks. Without a team, I was susceptible to tunnel vision, limited access to essential skills and knowledge, and a lack of constructive feedback—one of the most critical drivers of personal and professional growth.

After about eight to ten months of running my business, I began feeling the absence of a trusted circle to discuss critical decisions and challenges, especially in areas where I had little prior experience. My initial response was to seek advice from family and friends, but our conversations remained within familiar, personal contexts. Additionally, I found it challenging to shift their perception of me—from a senior corporate leader to an independent entrepreneur.

Key Reflections That Led to Change

Two key insights helped me navigate this challenge and led to a transformative solution:

  1. Shifting the Focus from “What” to “Who” Several years ago, I received valuable advice about change management: Instead of asking “How do I make this change?” or “What should I do?” ask “Who do I need to be to drive this change?” and “Who can help me succeed?” This mindset shift encouraged me to seek out individuals who could provide the support, knowledge, and perspectives I lacked.
  2. Reframing Asking for Help as a Gift to Others For years, my wife and I have lived by five simple rules for happiness: Free your heart from hatred. Free your mind from worries. Live simply and humbly. Give more. Expect less.

The principle of “giving more” led me to an important realization: If helping others fosters happiness, then allowing others to help me could also bring them fulfillment. Asking for support was not a sign of weakness—it was an opportunity for mutual growth.

Building My Personal Accountability Board

Armed with this new perspective, I outlined the critical areas where I needed guidance—key decisions, strategic direction, skill gaps, and network expansion. I then carefully selected individuals based on three criteria:

  • Relevant Experience: Who has the knowledge and background to provide valuable insights?
  • Diverse Perspectives: How can I ensure a mix of expertise to avoid redundancy?
  • A Giving Mindset: Who naturally embraces generosity and collaboration?

Additionally, I aimed to bring together individuals who did not know each other well, fostering fresh, unbiased discussions.

How My Accountability Board Works

Today, my Personal Accountability Board consists of five members, including myself. Our structured approach includes:

  • Meeting Frequency: Every 2-3 weeks for a one-hour Zoom session.
  • Fixed Agenda: Sent 24 hours in advance to ensure focus.
  • No Preparation Required: Members contribute based on their expertise and perspectives in the moment. Being respectful of everyone’s personal time.
  • Diverse Topics Discussed: Refining my value proposition Defining my ideal client Structuring marketing campaigns Improving my website and LinkedIn presence Evaluating client interactions and business decisions

The Impact and Takeaways

The benefits of creating this support system have been profound. I now receive continuous feedback, constructive pushback, and access to an extended network of knowledge and resources. My Accountability Board has become an invaluable asset in my decision-making process, helping me navigate challenges and seize new opportunities.

For fellow entrepreneurs who feel the isolation of running a business, I encourage you to consider building your own Accountability Board. Surrounding yourself with trusted advisors can prevent stagnation, enhance decision-making, and provide the encouragement needed to thrive.

Final Thoughts: A Call to Action

If you resonate with this experience and believe structured guidance could help you make better business decisions, I encourage you to explore this approach. Who in your network could serve as part of your Personal Accountability Board?

I would love to hear your thoughts: have you implemented a similar strategy, or do you see value in creating one? Feel free to share your experiences in the comments, and if you are interested in discussing how my coaching can support your journey, do not hesitate to reach out now.

Whether you are a first-time or an experienced Private Equity CEO, consider how an Executive Coach could enhance your impact and contribute to your, your company, and your team successes. Let’s discuss how coaching can make a significant difference in your journey

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